McAlexander et al. (2002) propose that from a marketing's perspective, it is worth exploiting consumers' desires not only to:
A) buy benefits but also an experience
B) stimulate needs but also create action
C) convince but to make them loyal to the brand
D) persuade but to inform about product offering

Question

Quizplus · Accepted Answer

McAlexander et al. (2002) suggest that marketing should focus on providing consumers with an experience, not just benefits, to enhance their engagement and satisfaction.

McAlexander Et Al