Which of the following correctly reflects a ladder or a means-end-chain:
A) 'benefits $\rightarrow$ attributes $\rightarrow$values'
B) 'attributes $\rightarrow$ benefits $\rightarrow$ values'
C) 'values $\rightarrow$benefits $\rightarrow$ attributes'
D) 'attributes $\rightarrow$ values $\rightarrow$ benefits'

Question

Quizplus · Accepted Answer

The means-end chain theory suggests that consumers see products as a means to achieve an end, where the end is the value they wish to fulfill. This chain starts with the product attributes, which lead to certain benefits, and these benefits in turn fulfill the consumer's personal values. Thus, the correct sequence is 'attributes → benefits → values'.

Which of the Following Correctly Reflects a Ladder or a Means-End-Chain