Three particular areas of change are having significant impact on customer service and loyalty: personalization, technology, and globalization.
Correct Answer:
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Q1: Explain the concept of one-to-one opportunities with
Q2: Discuss the economic impacts of the changing
Q4: The future of customer service is likely
Q5: Further applications of technology are likely to
Q6: Point-of-sale electronic data-gathering devices allow:
A) tracking of
Q7: Television may soon allow interactive advertisements for
Q8: Customized messages mean that:
A) customers can control
Q9: Market share means the portion of:
A) spending
Q10: Customer share means the:
A) portion of spending
Q11: Another term for share of the customer
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