Customers will perceive long-term warranties as:
A) a method used by the company to gouge the customer.
B) an unnecessary expense.
C) of higher value than short-term warranties.
D) extremely valuable.

Question

Quizplus · Accepted Answer

Customers often perceive long-term warranties as offering more value than short-term warranties because they provide extended protection and assurance over a longer period, which can be seen as beneficial and worth the investment.

Customers Will Perceive Long-Term Warranties As