To enhance value through goodness of product fit:
A) make sure you have responded to customer comments and altered your product or service accordingly.
B) think of ways to allow customers to customize your product or service.
C) think of customers as individuals, not demographic groups.
D) back up your product with a clear warranty so your customer will feel comfortable being able to fix a poor fit.
Correct Answer:
Verified
Q8: Marketing scholars define perceived value as a
Q9: Intrinsic value arises from the:
A) core product
Q10: Associated value of a product goes beyond
Q11: Which of the following examples is NOT
Q12: Customers will perceive long-term warranties as:
A) a
Q14: Packaging enhances the value of a product
Q15: Industrial intimacy:
A) comes from better understanding the
Q16: An intelligent system is simply a computer
Q17: Smart companies connect with their customers through:
A)
Q18: Small companies can compete against larger ones
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