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Yesterday Marlene Bought a First Edition Copy of Rudolph the Red-Nosed

Question 59

Multiple Choice

Yesterday Marlene bought a first edition copy of Rudolph the Red-Nosed Reindeer, at an Internet auction for $15.96. Last week her neighbor bought a copy in similar condition for $23.80 at another Internet auction site. This difference in pricing shows how Internet marketing encourages:


A) price skimming.
B) a controlled flow of pricing information.
C) fewer fixed prices.
D) lower profit margins.
E) a multiple-pricing strategy.

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