Question 1

When Petra visited, www.colorworks.com, she purchased two 8-ounce bags of M&Ms in yellow and green, her school colors. She was dealing with a(n) _____ website.

Accepted Answer

Petra was engaging in an online purchase, which is a characteristic of an e-transaction website. These websites allow users to buy goods or services directly from the site.

Question 2

What kind of company can be expected to engage in e-transactions?

Accepted Answer

All of the choices listed can engage in e-transactions as they involve services or products that can be marketed, sold, or facilitated online. E-transactions are not limited to a specific industry and can be utilized by various types of companies, including those dealing with cleaning supplies, airline services, genealogical research, and manufacturing of automobile parts.

Question 3

Angela Scharps set up www.Siam-I-Am.com, a website where cat lovers can order specially bred Siamese cats. Thus far, she has been visited over 5000 times and sold over 50 cats at this _____ website.

Accepted Answer

Angela Scharps' website, www.Siam-I-Am.com, is an e-transaction website because it allows users to order specially bred Siamese cats online, indicating that transactions (purchases) are made through the website.

Question 4

Why would a company decide to maintain its e-information website and not establish an e-transaction site?

Accepted Answer

The answer of Why would a company decide to maintain...

Question 5

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in _____, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an extranet.

Accepted Answer

E-commerce involves reconfiguring marketing operations around web interactions, enabling sophisticated networks like extranets that link firms across distribution channels.

Question 6

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in electronic commerce, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an:

Accepted Answer

An extranet is a network that allows controlled access from the outside for specific business or educational purposes. When a firm reconfigures its marketing operations to leverage web connections, it often uses an extranet to securely link with other firms at different levels of the distribution channel, facilitating electronic commerce.

Question 7

Extranets:

Accepted Answer

Extranets facilitate collaboration between a company and its external partners or customers by allowing access to certain data, requiring trust, speeding up decision-making and product marketing, and enabling e-commerce strategies.

Question 8

Hy-Vee Food Stores has implemented the technology to make its portal accessible to its suppliers. Suppliers can access simple reports on sales activity and engage in real-time ordering. Hy-Vee has created a(n):

Accepted Answer

Hy-Vee has created an extranet, which is a private network that allows outside parties such as suppliers to securely access a portion of a company's information or operations. This enables the suppliers to view sales reports and place orders in real-time, distinguishing it from an intranet (which is for internal use) and the other options listed.

Question 9

Electronic data interchanges and _____ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers.

Accepted Answer

Extranets are used alongside electronic data interchanges (EDIs) to share real-time inventory information with distributors and suppliers, as they allow secure access to a company's information by external parties.

Question 10

A(n) _____ provides an Internet visitor with the necessary application program to look at and interact with individual websites.

Accepted Answer

A browser is the software application that enables users to access and interact with websites on the Internet.

Question 11

An electronic directory:

Accepted Answer

An electronic directory functions similarly to a phone book, offering a way to look up and access information, such as individual names or organizations, much like how a traditional phone book provides contact details.

Question 12

A portal:

Accepted Answer

A portal is a web-based platform that offers a variety of services including acting as a gateway to the internet, offering directories of websites, providing search engines for information retrieval, and giving access to email services among other functionalities.

Question 13

A portal:

Accepted Answer

Portals often include search engines as one of their features, allowing users to search for and find information on the internet.

Question 14

With the 2010 Olympics approaching, Tourism Vancouver, which represents about a thousand businesses in the Greater Vancouver Area needs to amalgamate information collected from various hotels, spas and other tourist locations into marketing packages designed to promote the city. One efficient way to do this is to:

Accepted Answer

Creating a portal is an efficient way to amalgamate information from various sources into a single, accessible, and user-friendly platform, which can be used to promote tourism effectively.

Question 15

What do American Online, Yahoo!, and Netscape Navigator have in common?

Accepted Answer

All three, American Online (AOL), Yahoo!, and Netscape Navigator, were instrumental in providing easy access to the internet for users with a PC and a telephone line connection during the early days of the internet.

Question 16

If Danny wanted to find a paperback copy of The Complete Calvin and Hobbes by Bill Watterson, he could go to AddAll.com and have the computer search over 40 different Internet book selling sites to determine which had the book at the lowest price. The AddAll.com website allowed Danny to _____, one of the advantages of Internet shopping.

Accepted Answer

AddAll.com allows Danny to compare prices across different sites, which is known as comparison shopping. This is a common advantage of Internet shopping, where consumers can easily compare prices and options from multiple sellers.

Question 17

Blooms.com is a website for flower buyers in the North Virginia area. Customers can go to the Blooms website, look at what flowers are available, design their own arrangements, and have them delivered or pick them up at the shop. Blooms provides _____, one of the advantages of Internet marketing.

Accepted Answer

Blooms.com offers the ability for customers to design their own flower arrangements, which is a form of product customization. This is a key advantage of Internet marketing, as it allows for personalized products and services tailored to individual preferences.

Question 18

Internet marketing eliminates the need for huge investments in inventory. This elimination of inventory:

Accepted Answer

Internet marketing allows for product customization because it enables companies to tailor their products or services to the specific needs or preferences of individual customers without the need for large inventories of pre-made items. This is facilitated by technologies that allow for on-demand production or customization at the point of sale.

Question 19

Yesterday Marlene bought a first edition copy of Rudolph the Red-Nosed Reindeer, at an Internet auction for $15.96. Last week her neighbor bought a copy in similar condition for $23.80 at another Internet auction site. This difference in pricing shows how Internet marketing encourages:

Accepted Answer

The difference in pricing for the same item in similar condition at different Internet auctions illustrates the variability and flexibility of prices on the Internet, indicating fewer fixed prices.

Question 20

Activities related to filling orders are collectively referred to as:

Accepted Answer

Activities related to filling orders are collectively referred to as fulfillment. This encompasses the entire process from the point of sale to delivery of the product to the customer.

Quiz 22: Marketing and the Information Economy

When Petra visited, www.colorworks.com, she purchased two 8-ounce bags of M&Ms in yellow and green, her school colors. She was dealing with a(n) _____ website.

What kind of company can be expected to engage in e-transactions?

Angela Scharps set up www.Siam-I-Am.com, a website where cat lovers can order specially bred Siamese cats. Thus far, she has been visited over 5000 times and sold over 50 cats at this _____ website.

Why would a company decide to maintain its e-information website and not establish an e-transaction site?

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in _____, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an extranet.

When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in electronic commerce, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an:

Extranets:

Hy-Vee Food Stores has implemented the technology to make its portal accessible to its suppliers. Suppliers can access simple reports on sales activity and engage in real-time ordering. Hy-Vee has created a(n) :

Electronic data interchanges and _____ are used by companies such as Wal-Mart to send real-time inventory information to their distributors and suppliers.

A(n) _____ provides an Internet visitor with the necessary application program to look at and interact with individual websites.

An electronic directory:

A portal:

A portal:

What do American Online, Yahoo!, and Netscape Navigator have in common?

Blooms.com is a website for flower buyers in the North Virginia area. Customers can go to the Blooms website, look at what flowers are available, design their own arrangements, and have them delivered or pick them up at the shop. Blooms provides _____, one of the advantages of Internet marketing.

Internet marketing eliminates the need for huge investments in inventory. This elimination of inventory:

Yesterday Marlene bought a first edition copy of Rudolph the Red-Nosed Reindeer, at an Internet auction for $15.96. Last week her neighbor bought a copy in similar condition for $23.80 at another Internet auction site. This difference in pricing shows how Internet marketing encourages:

Activities related to filling orders are collectively referred to as: