Question 1

According to your text, which of the following would be classified as a support or facilitating service?

Accepted Answer

Support or facilitating services are those that assist consumers in their daily lives without being the primary service sought. A university's job placement office fits this description as it supports students in finding employment, rather than being a primary educational service.

Question 2

The store where Tracy purchased her computer has technicians available who, at no charge, can make minor repairs, upgrade computer memory, and install modems on her computer, etc. on her laptop computer. The repair technicians offer customers a:

Accepted Answer

The repair technicians are providing a support service, which is a type of service aimed at helping customers use and maintain their products more effectively, in this case, Tracy's laptop computer.

Question 3

Which of the following would be classified as a support or facilitating service?

Accepted Answer

D

Question 4

Which of the following would be listed on the right side of the goods-service continuum as primarily a service?

Accepted Answer

A class on how to cope with stress is primarily a service because it involves providing intangible expertise and support to help individuals manage stress, rather than delivering a physical product.

Question 5

According to the definition of services in your text,:

Accepted Answer

A delivery service provided by the seller after a sale is considered a supplementary service, as it enhances the primary product or service offering.

Question 6

According to your text, which of the following would NOT be providing a service?

Accepted Answer

The florist who sold the flowers for decorating the church is providing a product (flowers) rather than a service, unlike the other options which involve providing services such as rental, consultation, delivery, and financing.

Question 7

According to your text, which of the following would NOT be providing a service?

Accepted Answer

The flea spray is a product, not a service provider. All other options involve individuals or businesses actively providing a service.

Question 8

According to your text, which of the following is an example of a service?

Accepted Answer

The package delivery company represents a service because it performs an action or task for you (sending jars of tomato sauce to your relatives) rather than being a physical item you purchase.

Question 9

Which of the following is the best example of a not-for-profit (N-F-P) services organization?

Accepted Answer

The Republican Party is the best example of a not-for-profit (N-F-P) services organization among the options given. Not-for-profit organizations are typically involved in various activities, including political, social, cultural, and educational, without the primary goal of making profits for shareholders. The Republican Party, being a political organization, fits this description as it aims to promote its political agenda and support its candidates without seeking to make profits.

Question 10

Which of the following is an example of a not-for-profit (N-F-P) services organization?

Accepted Answer

All the options listed (Chi Omega social sorority, Metropolitan Museum of Art, First Presbyterian Church, San Diego Zoo) are examples of not-for-profit organizations as they all operate primarily for purposes other than to earn a profit, focusing instead on serving the community, cultural, religious, or educational goals.

Question 11

The two types of nonbusiness service organizations are:

Accepted Answer

Not-for-profit service organizations and nonprofit organizations are the two types of nonbusiness service organizations. These organizations primarily focus on providing services for the benefit of the community or specific groups without the primary goal of making a profit.

Question 12

A _____ is a type of nonbusiness service that has a profit goal because growth and continued existence depend on generating revenue in excess of its costs.

Accepted Answer

A not-for-profit organization is a type of nonbusiness service that aims to generate revenue in excess of its costs to support its growth and continued existence, even though its primary goal is not profit maximization.

Question 13

A _____ is a type of nonbusiness service that provides services but does not have a profit or surplus objective.

Accepted Answer

Nonprofit organizations provide services without the primary aim of making a profit, focusing instead on furthering a social cause or mission.

Question 14

Stone Mountain Park, which is operated by the State of Georgia, contains Stone Mountain (a Civil War monument), a restaurant, picnic areas, a steam train and other amusement rides. Stone Mountain Park is an example of a:

Accepted Answer

The answer of Stone Mountain Park, which is operated by...

Question 15

The Greater Chicago Food Depository is a food bank that provides free food for 300,000 poor Chicagoans daily. When its new manager began running the operation, it followed no business or marketing practices, which is typical of a:

Accepted Answer

A nonprofit organization is an organization that does not make a profit and is typically dedicated to a social cause. The Greater Chicago Food Depository is a nonprofit organization that provides free food for 300,000 poor Chicagoans daily.

Question 16

Why have some professional service providers been reluctant to adopt the marketing concept?

Accepted Answer

Failure to think of themselves as marketers is a common reason why some professional service providers have been reluctant to adopt the marketing concept.

Question 17

Why have some nonprofit organizations been reluctant to adopt the marketing concept?

Accepted Answer

Nonprofit organizations often struggle to view themselves as businesses, which can make them hesitant to adopt marketing strategies typically associated with for-profit entities.

Question 18

The Lifeline Express is a train that transports doctors and medical equipment to rural areas of India. For many areas of the country, the train provides Indians with their only access to medical services. In its early years, this nonprofit organization had no marketing program and did not understand the marketing concept. This organization exemplified a common problem with nonprofit firms. The problem is:

Accepted Answer

The Lifeline Express, in its early years, exemplified a common problem with nonprofit organizations by not having a marketing program and not understanding the marketing concept, indicating an inability to see itself as a business. This reflects a broader issue where nonprofits may focus solely on their mission without recognizing the importance of marketing and business strategies to sustain and expand their impact.

Question 19

As in the marketing of goods, the first step in the marketing of services is to:

Accepted Answer

Identifying and analyzing the target market(s) is crucial in both goods and services marketing as it helps in understanding the needs, preferences, and behaviors of the market, which is essential for developing effective marketing strategies and offerings.

Question 20

Which of the following statements about services marketing is True?

Accepted Answer

The characteristics of services, such as intangibility, inseparability, variability, and perishability, make some traditional marketing tools less effective or inappropriate, necessitating adjustments or alternative approaches in services marketing.

Quiz 11: Services Marketing

According to your text, which of the following would be classified as a support or facilitating service?

The store where Tracy purchased her computer has technicians available who, at no charge, can make minor repairs, upgrade computer memory, and install modems on her computer, etc. on her laptop computer. The repair technicians offer customers a:

Which of the following would be classified as a support or facilitating service?

Which of the following would be listed on the right side of the goods-service continuum as primarily a service?

According to the definition of services in your text,:

According to your text, which of the following would NOT be providing a service?

According to your text, which of the following would NOT be providing a service?

According to your text, which of the following is an example of a service?

Which of the following is the best example of a not-for-profit (N-F-P) services organization?

Which of the following is an example of a not-for-profit (N-F-P) services organization?

The two types of nonbusiness service organizations are:

A _____ is a type of nonbusiness service that has a profit goal because growth and continued existence depend on generating revenue in excess of its costs.

A _____ is a type of nonbusiness service that provides services but does not have a profit or surplus objective.

Stone Mountain Park, which is operated by the State of Georgia, contains Stone Mountain (a Civil War monument) , a restaurant, picnic areas, a steam train and other amusement rides. Stone Mountain Park is an example of a:

The Greater Chicago Food Depository is a food bank that provides free food for 300,000 poor Chicagoans daily. When its new manager began running the operation, it followed no business or marketing practices, which is typical of a:

Why have some professional service providers been reluctant to adopt the marketing concept?

Why have some nonprofit organizations been reluctant to adopt the marketing concept?

As in the marketing of goods, the first step in the marketing of services is to:

Which of the following statements about services marketing is True?