The Lifeline Express is a train that transports doctors and medical equipment to rural areas of India. For many areas of the country, the train provides Indians with their only access to medical services. In its early years, this nonprofit organization had no marketing program and did not understand the marketing concept. This organization exemplified a common problem with nonprofit firms. The problem is:

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The Lifeline Express, in its early years, exemplified a common problem with nonprofit organizations by not having a marketing program and not understanding the marketing concept, indicating an inability to see itself as a business. This reflects a broader issue where nonprofits may focus solely on their mission without recognizing the importance of marketing and business strategies to sustain and expand their impact.

The Lifeline Express Is a Train That Transports Doctors and Medical