Which of the following statements about services marketing is True?
A) The marketing of services and the marketing of goods use the same marketing tools.
B) The marketing mix concept is not useful for services marketing.
C) The characteristics of services make some conventional marketing tools inappropriate for services marketing.
D) A marketing program used for a good can be used in an identical fashion to market a service.
E) None of the above statements about services marketing is True.
Correct Answer:
Verified
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