_____ allows an Internet marketer to recommend items to individuals based on a comparison of that person's selections and those of previous visitors who purchased the same item(s).

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Collaborative filtering is a method used to predict the preferences of a user by collecting preferences from many users. It works by recommending products or services to a user based on the choices of other users with similar tastes or preferences. This technique is widely used in e-commerce for personalized recommendations.

_____ Allows an Internet Marketer to Recommend Items to Individuals