Because the majority of sales for most manufacturers are still made through traditional channels, the risk of alienating business partners has affected Web strategies. Which of the following is an approach used by manufacturers to avoid Internet-related channel conflict?

Question

Quizplus · Accepted Answer

Using the Web as a lead generator rather than a direct sales channel helps manufacturers avoid channel conflict by not competing directly with their retail partners on sales. This approach supports the traditional sales channels by driving customers to them, rather than bypassing them.

Because the Majority of Sales for Most Manufacturers Are Still