Which of the following statements about product warranties is True?
A) Sellers should view warranties as a benefit instead of as a cost.
B) Sellers should only use warranties when legally required to use them.
C) Warranties cannot be used as a basis for a differential advantage.
D) Warranties are unnecessary in e-commerce.
E) A company that promotes its warranty has no concept of what its customers want or need.

Question

Quizplus · Accepted Answer

Warranties can be seen as a benefit because they can serve as a marketing tool to build trust and confidence among consumers, differentiate a product from competitors, and potentially increase sales by reassuring customers about the quality and reliability of the product.

Which of the Following Statements About Product Warranties Is True