If an Internet retailer wants to significantly reduce the risk that customers perceive exists when making purchases without actually handling the item, it should:
A) encourage comparison shopping.
B) offer a money-back guarantee.
C) offer free overnight delivery.
D) never have to backorder any merchandise
E) do any or all of the above.

Question

Quizplus · Accepted Answer

Offering a money-back guarantee reduces perceived risk by assuring customers that they can return the product if it doesn't meet their expectations.

If an Internet Retailer Wants to Significantly Reduce the Risk