Which of the following statements about marketing audits is True?
A) A marketing audit is a brief review of the marketing department's organization to determine whether it is customer-oriented.
B) A marketing audit can easily be performed every 6 months.
C) A marketing audit is a highly overrated evaluative tool of management.
D) A marketing audit can be used to predict future opportunities as well as to identify current trouble areas.
E) A marketing audit is a cursory examination of an organization's internal environment.

Question

Quizplus · Accepted Answer

A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determining problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. It looks at both internal and external influences on marketing planning, as well as a review of the plan itself. Therefore, it can indeed be used to predict future opportunities as well as to identify current trouble areas.

Which of the Following Statements About Marketing Audits Is True