A marketing audit is:
A) a comprehensive review and evaluation of the marketing function in an organization.
B) a detailed study of a company's income statement.
C) a cursory examination to determine whether a company is customer-oriented.
D) a means of determining a company's static relationship with its external environment.
E) none of the above.

Question

Quizplus · Accepted Answer

A marketing audit is indeed a comprehensive review and evaluation of the marketing function within an organization, assessing its strategies, objectives, tactics, and performance.

A Marketing Audit Is