Today Latin America's largest retailer is Wal-Mart de Mexico-often called Wal-Mex. It controls 40 percent of the Mexican retail market and is the second largest company in Mexico. Wal-Mart experienced initial difficulty when it first entered the Latin American market because Latin American consumers did not understand Wal-Mart's "everyday low prices" strategy. To determine why it was not achieving its goals in the Latin American market, Wal-Mart would have used the _____ stage of the management process.
A) administration
B) evaluation
C) communication
D) implementation
E) delegation

Question

Quizplus · Accepted Answer

The correct stage is evaluation, as this involves assessing the effectiveness of a strategy or plan after its implementation to understand why it did or did not work as expected. In this context, Wal-Mart would evaluate its market strategy in Latin America to understand why the "everyday low prices" strategy was not resonating with consumers.

Today Latin America's Largest Retailer Is Wal-Mart De Mexico-Often Called