Pernod Ricard, the French distiller, is planning on expanding into the Chinese market. Its goal is $25 million in sales by the end of this decade. During the _____ stage, it would determine if the Chinese market was as profitable as it had hoped.
A) administration
B) evaluation
C) communication
D) implementation
E) delegation

Question

Quizplus · Accepted Answer

During the evaluation stage, a company assesses the success and profitability of its strategies, such as entering a new market like China. This stage involves analyzing whether the goals, such as the targeted sales, are being met.

Pernod Ricard, the French Distiller, Is Planning on Expanding into the Chinese