Denman Tire Company is a manufacturer of tires for specialty tire niches that the bigger manufacturers ignore. Which of the following is an example of a ledger-account expense that could be used for its marketing cost analysis?
A) management salaries
B) freight charges
C) commissions paid to its sales force
D) computer supplies
E) all of the above

Question

Quizplus · Accepted Answer

All the options listed (management salaries, freight charges, commissions paid to its sales force, and computer supplies) can be considered as part of the marketing cost analysis for a company like Denman Tire Company. Management salaries can include those of marketing managers, freight charges can be related to the distribution of marketing materials or products for promotional purposes, commissions to the sales force are direct marketing expenses, and computer supplies can be used in the creation of marketing materials or in digital marketing efforts.

Denman Tire Company Is a Manufacturer of Tires for Specialty