A manufacturer of tools used by farriers to shoe horses may choose not to perform a marketing cost analysis if it:
A) has already done a sales volume analysis.
B) has no functional expenses.
C) uses extensive distribution intensity.
D) is cash poor and short of labor.
E) controls less than 20 percent of the industry.

Question

Quizplus · Accepted Answer

A marketing cost analysis can be resource-intensive, requiring both financial and human resources. If a company is cash poor and short of labor, it might opt not to undertake such an analysis due to the immediate costs and manpower required, even though it could potentially benefit from the insights gained.

A Manufacturer of Tools Used by Farriers to Shoe Horses