In a contribution-margin approach to marketing cost analysis, _____ are allocated to each marketing unit being analyzed.
A) all direct and indirect expenses
B) only direct expenses
C) all management salary costs
D) indirect costs such as advertising and promotion
E) all variable costs

Question

Quizplus · Accepted Answer

In a contribution-margin approach, only direct expenses are allocated to each marketing unit being analyzed, focusing on costs directly attributable to the unit.

In a Contribution-Margin Approach to Marketing Cost Analysis, _____ Are