In the _____ approach to marketing cost analysis, all expenses--direct and indirect--are allocated among the marketing units under study.
A) full-cost
B) market-share
C) sales-volume
D) contribution-margin
E) market audit

Question

Quizplus · Accepted Answer

The full-cost approach to marketing cost analysis involves allocating all expenses, both direct and indirect, among the marketing units under study. This method ensures that every aspect of the cost associated with marketing efforts is accounted for, providing a comprehensive view of the financial impact of marketing activities.

In the _____ Approach to Marketing Cost Analysis, All Expenses--Direct