After conducting a _____, Shiseido, the Japanese manufacturer of cosmetics and toiletries decided it needed to divest itself of its prestige brand of toiletries due to the company's inability to improve the brand's sales volume.
A) marketing cost analysis by territories
B) sales volume analysis by customer classes
C) marketing cost analysis by order size
D) sales volume analysis by usage rate
E) sales volume analysis by products

Question

Quizplus · Accepted Answer

The correct answer is E) sales volume analysis by products, as it directly relates to the company's decision to divest itself of a specific brand due to its inability to improve that brand's sales volume. This type of analysis would provide the necessary insight into the performance of individual products or brands within the company's portfolio.

After Conducting a _____, Shiseido, the Japanese Manufacturer of Cosmetics