Pernod Ricard, the French distiller, could decide to divest itself of its Martell brand cognac if a _____ revealed that the distiller could not better the brands sales volume.
A) marketing cost analysis by territories
B) sales volume analysis by customer classes
C) marketing cost analysis by order size
D) sales volume analysis by usage rate
E) sales volume analysis by products

Question

Quizplus · Accepted Answer

A sales volume analysis by products would reveal the performance of the Martell brand specifically, helping Pernod Ricard decide if divesting is necessary based on its sales volume.

Pernod Ricard, the French Distiller, Could Decide to Divest Itself