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If One of the Organizational Objectives for a Manufacturer of Lawn

Question 30

Multiple Choice

If one of the organizational objectives for a manufacturer of lawn furniture is to increase market share from 8 percent to 11 percent during the next year, which of the following would describe an appropriate strategy for the company to implement?


A) create an ad that shows how durable the furniture is
B) buy monthly ads in gardening magazines
C) institute a more liberal return policy
D) introduce a new line of wicker furniture as soon as it can be designed and manufactured
E) intensify marketing efforts in domestic markets

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