The owner of Royal Collectibles has defined the retail store's mission and has analyzed the store's competition and its customers. He has set an objective of increasing sales by 3 percent during the next 12 months. In terms of strategic company planning, what is the retailer's next step?
A) Perform a SWOT analysis.
B) Forecast sales for his best-selling collectibles.
C) Select strategies that will allow him to achieve this objective.
D) Fine-tune his mission statement.
E) Determine what advertising media will most likely reach his target market.
Correct Answer:
Verified
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