For many years, the air freight business was a slow-growth industry. FedEx recognized the need for a service that would provide overnight delivery of high-value, low weight merchandise. In terms of a SWOT analysis, FedEx recognized a(n):

Question

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FedEx identified a gap in the market for overnight delivery of high-value, low weight merchandise, which is considered an opportunity in a SWOT analysis. This opportunity allowed FedEx to differentiate itself and grow in a previously slow-growth industry.

For Many Years, the Air Freight Business Was a Slow-Growth