Tattered Covers is one of America's most successful independent book retailers. One of its competitive advantages is the atmosphere of trust and community that pervades the store. Check-writing customers are not asked to furnish identification, and all employees get a key to the store on their first day of work. The key symbolizes to the employees that this is their store. Employees are allowed to borrow any of the books in inventory. This policy creates more informed employees. These examples show some of the retail bookstore's:

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These examples highlight the internal strengths of Tattered Covers, such as trust, community, and knowledgeable employees, which contribute to its success.

Tattered Covers Is One of America's Most Successful Independent Book