Shiseido is a Japanese manufacturer of cosmetics and toiletries. According to a situation analysis, its _____ lie in its solid brand reputation backed by the company's strong research and development capabilities and its high margin Cie de Peau brand.

Question

Quizplus · Accepted Answer

The solid brand reputation, strong research and development capabilities, and high margin Cie de Peau brand are all positive attributes that contribute to Shiseido's competitive advantage, making them strengths of the company.

Shiseido Is a Japanese Manufacturer of Cosmetics and Toiletries