If you are asked to name a business newspaper, you are likely to name The Wall Street Journal. The publisher of this newspaper has engaged in _____ in order to be perceived as a market leader.

Question

Quizplus · Accepted Answer

Positioning is the correct answer because it involves strategies that influence how a product, service, or brand is perceived by consumers. The Wall Street Journal's publisher has successfully positioned the newspaper as a leading business publication in the minds of its audience.

If You Are Asked to Name a Business Newspaper, You