Kleen-Tex sells different kinds of floor mats that are used in various facilities including schools, retail operations, and manufacturing companies. The ad for the company aimed at textile rental companies stated there are 50 million places where non-residential buildings need a mat, and currently only 5 million of those places have a mat provided by a textile rental company. This ad describes a(n) _____ that might be revealed by a situation analysis.

Question

Quizplus · Accepted Answer

The ad highlights a gap in the market where 45 million non-residential buildings could potentially need a mat but don't currently have one provided by a textile rental company. This gap represents an opportunity for growth and expansion, which is why it is considered an opportunity.

Kleen-Tex Sells Different Kinds of Floor Mats That Are Used