Only the most superior hotels receive Mobil's coveted five-star rating. Fewer than 25 hotels in the U.S. have ever been called five-star. The Biltmore Resort in Phoenix, Arizona, has consistently won that designation. The five-star rating gives the resort a _____ over other resort hotels.

Question

Quizplus · Accepted Answer

The five-star rating signifies a level of quality and exclusivity that sets the Biltmore Resort apart from its competitors, providing it with a differential advantage. This advantage is based on distinctive attributes (superior quality and service) that are highly valued by customers and not easily replicated by competitors.

Only the Most Superior Hotels Receive Mobil's Coveted Five-Star Rating