In pursuing one or more product-market growth strategies, a company seeks to build its sales and profits. However, in the case of product development, a company may find that revenues rung up by new products may come at the expense of other products sold by the firm. This situation is called:

Question

Quizplus · Accepted Answer

Cannibalization refers to the situation where a new product eats into the sales of other products within the same company, potentially reducing overall sales rather than increasing them.

In Pursuing One or More Product-Market Growth Strategies, a Company