Shiseido is a Japanese manufacturer of cosmetics and toiletries. Its domestic market is mature, so it is expanding into the rest of Asia. With its Aupres brand, it is the market leader in the Chinese market for prestige cosmetics. The Chinese cosmetics and toiletries industry is growing rapidly. Aupres brand, which was developed specifically for the Chinese market and which is manufactured in Beijing is an example of a(n) :
A) question mark.
B) star.
C) cash cow.
D) problem child.
E) exclamation point.
Correct Answer:
Verified
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