After Roto-Rooter, Inc., acquired Chemed Corporation, it tried to expand that division into residential plumbing repair work. So far, Roto-Rooter only has about 1 percent of what could be a very lucrative market. According to the BCG matrix, since the company has not achieved a strong foothold in an expanding but highly competitive market, the residential plumbing SBU can be classified as a(n):

Question

Quizplus · Accepted Answer

The BCG matrix classifies a business unit with a small market share in a fast-growing market as a "question mark," indicating uncertainty about its future potential and the need for further investment to increase market share.