A marketing audit is another name for a situation analysis.

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A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's or business unit's marketing environment, objectives, strategies, and activities with a view to determine problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. A situation analysis, on the other hand, is a component of a marketing plan that includes an assessment of the internal and external factors that affect the organization, often summarized in a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats).

A Marketing Audit Is Another Name for a Situation Analysis