Amer Group is the world's leading manufacturer of tennis racquets, golf clubs, and Alpine skis with its Wilson brand tennis racquets and golf clubs as well as its Atomic brand ski. It also produces and sells cigarettes in Finland where it has a 75 percent share of the market. (It is licensed by Phillip Morris to produce the Phillip Morris brands in Finland.) In addition Amer Group owns Precor, a leading supplier of fitness equipment to gyms, health clubs, and private customers in the United States. A healthy cash flow from its tobacco unit allowed the conglomerate to specialize in sporting equipment. In 2002, it decided to get out of the tobacco business because it did not fit with the image of a sporting equipment supplier.
-Amer Group operated separate manufacturing and marketing divisions for its Wilson brand, its Atomic brand, its Precor brand, and its cigarette business in Finland. These would be referred to as its:

Question

Quizplus · Accepted Answer

These separate manufacturing and marketing divisions for different brands and products within Amer Group are referred to as strategic business units because they operate with their own strategy and objectives within the larger corporate structure.

Amer Group Is the World's Leading Manufacturer of Tennis Racquets