Cirrus Design Corp

Cirrus Design Corp. is a manufacturer of small single-engine airplanes. It equips its airplanes with a ballistic parachute of its own design to bring the plane down safely in the event of an emergency. It is the only manufacturer to use the ballistic parachute in its design. Why would Cirrus use pioneering advertising?

A) to point out differences between its airplanes and those made by its competitors
B) to persuade the target market to buy airplanes
C) to inform the target market about the benefits and features of the ballistic parachute design
D) to show that Cirrus supports the marketing concept
E) to move Cirrus from the growth stage of its life cycle into the maturity stage