An ad for Pepcid AC says, "Pepcid AC is better than Tagamet HB in 5 important ways," and then goes on to list those five ways. This ad is an example of _____ advertising.

Question

Quizplus · Accepted Answer

The ad is an example of comparison advertising because it directly compares Pepcid AC to Tagamet HB, highlighting the ways in which Pepcid AC is superior. This type of advertising is designed to show the advantages of one product over its competitors.

An Ad for Pepcid AC Says, "Pepcid AC Is Better