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An Ad for Gevalia Kaffe, a Leading Coffee Marketer in Europe

Question 33

Multiple Choice

An ad for Gevalia Kaffe, a leading coffee marketer in Europe, asks readers of the ad to call 1-800-GEVALIA for more information on the types of coffee sold by the company. This ad is an example of _____ advertising.


A) indirect-action
B) public service
C) direct-action
D) pioneering
E) comparison

Correct Answer:

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