Which of the following is an example of direct-action advertising?
A) an ad announcing Dillard's department store carries Dooney & Bourke handbags
B) an ad describing the safety, comfort, and convenience of electricity
C) a television commercial for Snapper riding lawn mowers
D) an ad in the newspaper for The Book Depot stressing that Monday is "Buy-Two-Get-One-Book-Free" day at the store
E) all of the above
Correct Answer:
Verified
Q31: The two types of product advertising are:
A)
Q32: A print ad that urges consumers to
Q33: An ad for Gevalia Kaffe, a leading
Q34: An advertisement for the Holiday Inn in
Q35: An advertisement for Today's Gourmet, a cookbook
Q37: _ advertising is designed to stimulate demand
Q38: Advertisements for Redken Color Extend shampoo and
Q39: An advertisement in Traffic World for Expressport,
Q40: Holiday saw a television commercial describing the
Q41: _ advertising attempts to create a particular
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