An ad explaining how and why Toyota recycles 376 million pounds of steel annually and uses aggressive recycling programs to keep 18 million pounds of other scrap metals from ending up in landfills is an example of _____ advertising.

Question

Quizplus · Accepted Answer

This is an example of institutional advertising, which aims to promote the organization's image, reputation, or ideas rather than focusing on a specific product's benefits or features. In this case, Toyota is highlighting its commitment to environmental sustainability and recycling efforts to enhance its corporate image.

An Ad Explaining How and Why Toyota Recycles 376 Million