An ad explaining why UPS package-delivery service has modified its logo after thirty years would be an example of _____ advertising.

Question

Quizplus · Accepted Answer

Institutional advertising is focused on promoting the organization's image, reputation, or ideas rather than promoting a specific product or service. Changing a logo to refresh or update a company's image falls under this category, as it aims to enhance the overall perception of the company rather than advertise a specific product or service offering.

An Ad Explaining Why UPS Package-Delivery Service Has Modified Its