The manufacturer of Broyhill furniture often shares the costs of advertising with furniture stores that feature its products in local advertisements. This is an example of _____ advertising.

Question

Quizplus · Accepted Answer

Vertical cooperative advertising involves a partnership between manufacturers and retailers to share the cost of advertising at the local level. In this case, Broyhill, the manufacturer, shares advertising costs with furniture stores, making it a vertical cooperative effort.

The Manufacturer of Broyhill Furniture Often Shares the Costs of Advertising