In Southern Living magazine, Dillard's department store ads often feature various brands carried by the retailer, such as Estee Lauder cosmetics, Lenox china, and Emma James clothing for women. If Dillard's and the manufacturers share the cost, these ads would be classified as _____ advertising.

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Vertical cooperative advertising involves a retailer partnering with manufacturers to promote specific products or brands that the retailer carries, sharing the advertising costs. This is the case with Dillard's department store ads featuring brands like Estee Lauder, Lenox, and Emma James.

In Southern Living Magazine, Dillard's Department Store Ads Often Feature