In an ad for Neutrogena moisturizer with superior sun protection, a dermatologists' report is quoted as saying, "A year of incidental sun equals baking for a week at the beach!" The emphasis on the need to use the Neutrogena product to protect your skin is an example of the advertising message's:

Question

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The emphasis on the need to use the Neutrogena product to protect your skin is an example of the advertising message's appeal, as it aims to attract and persuade consumers by highlighting the product's benefits.

In an Ad for Neutrogena Moisturizer with Superior Sun Protection