_____ is defined as the combining in a convincing, compatible way the feature or device that gets attention for the ad with the ad's appeal.
A) Advertising strategy
B) Advertising vision
C) The promotional mix
D) Ad execution
E) The advertising mix
Correct Answer:
Verified
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Q64: The advertisement for Sherwin-Williams H&C concrete stains
Q65: The advertisement for Huggies Natural Care baby
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Q68: When selecting advertising media, an organization should
Q69: According to the text, when selecting advertising
Q70: The standard measure provided to prospective advertisers
Q71: The term CPM refers to:
A) a competitive
Q72: As an advertising medium, newspapers:
A) are not
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