Given the different types of advertising media, why would the operator of a car towing service determine that newspapers were an inappropriate advertising medium?
A) Newspapers are not geographically selective.
B) The life of a newspaper is relatively short.
C) Newspapers require ads to be submitted several weeks before they are run.
D) Cost per person reached with a newspaper is relatively high.
E) Newspapers accept only four different sizes of commercial advertising.
Correct Answer:
Verified
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