An advertiser who wants to check how many frozen foods distributors recall seeing an ad for Roadway Transportation System in Traffic World could use a direct test.

Question

Quizplus · Accepted Answer

A direct test measures specific recall or recognition of an ad, but to assess how many distributors recall seeing an ad, a survey or a recall test specifically designed to measure ad recall among the target audience would be more appropriate.

An Advertiser Who Wants to Check How Many Frozen Foods