A marketer is most likely to concentrate the bulk of its promotional budget on personal selling if the:
A) sales of the product do not involve a trade-in.
B) market for the product is widely dispersed.
C) product is in the introductory stage of its life cycle.
D) product has a low unit value.
E) product is mass-produced.
Correct Answer:
Verified
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Q6: Which of the elements of the promotional
Q7: _ is the most likely explanation for
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Q9: Most sales people in the United States
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